About

Heliotique is an award-winning independent gift and lifestyle boutique, offering a carefully curated mix of design-led treasures, thoughtful gifts, and everyday delights. Established in 2018 in the vibrant neighbourhood of Willesden Green in North West London, Heliotique has become a beloved local gem known for its warm atmosphere and distinctive edit of bold and beautiful products from independent brands and makers.

In 2025, Heliotique proudly expanded to a second seaside shop based in the America Ground area of Hastings — bringing its unique blend of creativity, colour, and charm to the East Sussex coast.

Founded by Lily King and inspired by her love of eclectic things and a quest for 'the perfect gift', our one-stop shops offer a thoughtfully selected edit of items including clothing, fashion accessories, beauty products, home decor, children's games & toys, stationary and edible treats, so whether you're shopping for a birthday, a new baby, a “just because,” or a treat for yourself (yes, that counts too), we've got you covered.

We're thrilled to have been named 'Boutique of the Year' by Not On The High Street in 2024 and to have won the 2026 Muddy Stiletto Award for 'Best Fashion & Interiors' shop in London. These accolades and recognition reflect our passion for creativity, community and conscious living.

We will continue to champion small brands, sustainable choices and thoughtfully curated objects that tell a story - always with an eye for colour, quality, charm and with something to suit every budget. 

Pop in, have a browse, and leave with something lovely (and probably a few things you didn’t know you needed). Our opening times are:

Heliotique - London

Monday - Closed

Tuesday 11-6

Wednesday 12-6

Thursday to Saturday 11-6

Sunday 12-5

Heliotique - Hastings

Monday to Saturday 11-5

Saturday 10-5

Sunday - Closed (open 11-4 in June through August & December)