About

Heliotique is an award-winning independent gift and lifestyle boutique, offering a carefully curated mix of design-led treasures, thoughtful gifts, and everyday delights. Established in 2018 in the vibrant neighbourhood of Willesden Green in North West London, Heliotique has become a beloved local gem known for its warm atmosphere and distinctive edit of bold and beautiful products from independent brands and makers.

In 2025, Heliotique proudly expanded to a second seaside shop based in the America Ground area of Hastings — bringing its unique blend of creativity, colour, and charm to the East Sussex coast.

Founded by Lily King and inspired by her love of eclectic things and a quest for 'the perfect gift', the one-stop shops offer a thoughtfully selected edit of items including clothing, fashion accessories, beauty products, home decor, children's games & toys, stationary and edible treats, so whether you're shopping for a birthday, a new baby, a “just because,” or a treat for yourself (yes, that counts too), we've got you covered.

We’re thrilled to have been named ‘Boutique of the Year’ by Not On The High Street in 2024, a recognition of our passion for creativity, community, and conscious living. We'll continue to champion small brands, sustainable choices, and objects that tell a story — always with an eye for colour, quality, and charm to suit every budget.

Pop in, have a browse, and leave with something lovely (and probably a few things you didn’t know you needed). Our opening times are:

Heliotique - London

Monday - Closed

Tuesday 12-6

Wednesday to Saturday 11-6

Sunday 11-4

Heliotique - Hastings

Monday 10-5

Tuesday - Closed

Wednesday to Saturday 10-5

Sunday 11-4