London Borough of Jam

London Borough of Jam is a small-batch, artisan preserves company rooted in East London. Known for bold, seasonal flavours and beautifully minimalist branding, the foodie brand transform fruit into vibrant jams that elevate the everyday. Each jar is handmade in small batches using traditional methods, with recipes designed to highlight the natural character of carefully sourced ingredients.
LBJ has become a cult favourite not only for the flavour combinations—like raspberry & rose, greengage & fennel, or damson & black pepper—but also for its clean aesthetic that mirrors the brand’s modern yet nostalgic ethos. At its core, London Borough of Jam celebrates craftsmanship, seasonality, and simplicity, making every jar a thoughtful expression of London’s contemporary food culture.